Project Overview

Our end goal in this consulting assignment, will be to try and build a dashboard to understand the user's demographic characteristics based on their mobile usage, geolocation, and mobile device properties. Doing so will help developers and brand advertisers around the world pursue data-driven marketing efforts which are relevant to their users and catered to their preferences.

We explore the regions for which we have data and understad how our customers are spread across the country.


Distribution of customers across the country

Our data is explored to gain various insights into our demographic. We do this by asking a few questions and using these insights to help us finally solve our problem statement.

Distribution of customers ages

We explore the distribution of ages of customers and the most active hours of mobile usage to understand our customers better so that we can help companines give customizable solutions to their customers.

Mobile usage with respect to hours of the day

Head over to the link below to check out the entire python notebook which contains a more in-depth exploration of the data along with visualizations to answer the problem statement.

• Repository